This article compares the infant nutrition price – the price of infant formula from my local supermarket. I compare the different companies, if there’s a relationship between the shelf level and price and if there are further relationships between the number of products being promoted or the number of marketing messages.
This is the final post of four and Continue reading Infant Nutrition Price Analysis – Are You Paying Too Much?
One of the aims of the World Health Authority was that no baby should be worse off and therefore all infant milk products should have the best nutritional ingredients. This should certainly be a challenge for companies but the R&D team is here to come to the rescue.
As a reminder Continue reading Nutritional Ingredients in Infant Formula
We (Veeva Systems) have a number of nutrition companies as customers. It’s an interesting crossover to the life sciences industry as they are doing R&D around the science based aspects and infant nutrition has some compliance restrictions that limit what marketing is allowed. For example Singapore is barring the use of “sponsorships” (non-monetary incentives) to hospitals for preferential brand placement (January 2019) and increasing the limitations from targeting 0-6 month olds to 0-12 months of age. There’s also a push by health authorities to Continue reading Nutrition (Infant, Dairy, Maternal and Adult) : Singapore Analysis