Category Archives: Technology

Articles relating to technology and how it applies to us. I cover a broad range of technologies and often with a critical view.

Games in eCommerce – Are You Being Manipulated?

The concept of gamification in eCommerce makes sense and is slowly coming about. There’s a new related trend that has come about though…

Games in eCommerce - Example of Shopee Candy game.
Example of a Game in an eCommerce Application. Shopee provides games in their Android application which don’t have an obvious link back to the shopping experience.

Recently my wife asked me about an eCommerce platform that has included a game in their mobile application and what insights an eCommerce company might gather on her behaviour through simply playing the game.

Note that this Continue reading Games in eCommerce – Are You Being Manipulated?

edX MKT1x – Digital Branding and Engagement

Another MOOC class done and dusted and this time the idea was to increase my awareness of digital branding and marketing which has a direct relationship to my work.

The class was run by Curtin University and had a uniquely Australian Continue reading edX MKT1x – Digital Branding and Engagement