All posts by fozziewossie

Always thinking and challenging. Always looking for something new. Love travel and work which are the main influences for my work.

2022 Predictions and Results

At the start of 2022 I shared three 2022 predictions with my customers (and the predictions from Veeva’s commercial leaders) on some interesting trends I thought we’d see. These are quite niche to the pharma marketing world. Let’s see how they panned out:

1. Consent Based Marketing is going to make a big comeback. And it’s not just a one time gathering of consent. Confirming consent regularly and using it as a way to ensure you are adding value is going to drive greater trust and higher engagement.

  • So far I’m seeing this driven more by governments than companies. Opt in for data collection as a default is becoming more prevalent and something that companies and data providers are looking to do upfront.
  • There’s still an opportunity to improve the feeling of consent and buy in from customers and I’d love to see pharma customers do more here.

2. The Home Office Is A Competitive Advantage. It’s been nice to assume the home office is a temporary change. It’s not. For many people it’s more productive and a better place for modern work – particularly virtual calls. Companies are under investing in employees’ home offices and missing a competitive advantage. Invest in camera, lights, sound and space productivity. And then make sure that mini production spaces are available in your office too.

  • It was disappointing seeing how companies implemented their home office policies.
  • Many companies gave home office allowances and left it up to employees to optimize without providing much guidance or education.
  • Some company cultures opted for a preference for camera off communication – a missed opportunity as I see it.
  • Companies are still reconfiguring offices for the new ways of working. Most are still under investing.

3. Artificial Intelligence in 2022 is Augmented Intelligence. The best way to think about AI in 2022 is how it can be used to augment your employees to make them more successful. Help them learn, gain insights, analyse, and deliver better. The foundation is still going to be data and Veeva products are still best in class when it comes to integrating your data into one place.

  • The cost of enterprise artificial intelligence is still limiting progress.
  • This is coupled with a focus on big data where limited data is available and machine learning as the primary tool for “AI”.
  • Lack of imagination outside of machine learning cases is also holding back progress with decision support systems, semantic graphs and so many other technologies that fall under artificial intelligence.
  • Some companies are making significant investments in people and capabilities and it will be interesting to see if these can cut through legacy culture.

Look out for my 2023 predictions coming soon!

Games in eCommerce – Are You Being Manipulated?

The concept of gamification in eCommerce makes sense and is slowly coming about. There’s a new related trend that has come about though…

Games in eCommerce - Example of Shopee Candy game.
Example of a Game in an eCommerce Application. Shopee provides games in their Android application which don’t have an obvious link back to the shopping experience.

Recently my wife asked me about an eCommerce platform that has included a game in their mobile application and what insights an eCommerce company might gather on her behaviour through simply playing the game.

Note that this Continue reading Games in eCommerce – Are You Being Manipulated?

Recipe: Slow-cooked BBQ Pork Ribs

I believe this slow-cooked BBQ pork ribs is my first recipe post. Don’t worry though as it likely won’t become a regular thing it’s just that this recipe has been asked for AND the dish received the seal of approval from my mother in law!

The style is inspired by Aaron Franklin’s MasterClass but there are limitations here in Singapore – no fancy smoker barbeque will fit in my HDB apartment!

The slow-cooked BBQ pork ribs after coming out of the oven for the final time. The meat will be soft, plenty of flavor but not sloppy.
The finished product. Slow-cooked BBQ pork ribs.

Ingredients Continue reading Recipe: Slow-cooked BBQ Pork Ribs

Learning: In Preparing For This Meeting I…

In preparing for this post I re-read the relevant section of “The Accidental Salesperson“, wrote and re-wrote a movie script, did multiple read-throughs, waited for the right lighting and free time, set up the sound, did multiple takes, edited the video in iMovie, uploaded it to YouTube including setting a thumbnail and closing screen with adjusted timings and then created this matching blog post on

Sometimes you want the result to be magical but most of the time people are more impressed knowing the effort and professionalism that sets you apart.

So why not start your next meeting with “In preparing for this meeting I…”