In preparing for this post I re-read the relevant section of “The Accidental Salesperson“, wrote and re-wrote a movie script, did multiple read-throughs, waited for the right lighting and free time, set up the sound, did multiple takes, edited the video in iMovie, uploaded it to YouTube including setting a thumbnail and closing screen with adjusted timings and then created this matching blog post on fozziewossie.com.
Sometimes you want the result to be magical but most of the time people are more impressed knowing the effort and professionalism that sets you apart.
So why not start your next meeting with “In preparing for this meeting I…”
Seth Godin always gives me so much to unpack. Here’s a quote and check his interview on This is Marketing.
“What it means to have a brand is that you’ve made a promise to people. They have expectations. It’s a shorthand. What will I expect the next time. And if that is distinct, you’ve earned something. If it’s not distinct then let’s admit that you make a commodity.”
For me personally there are plenty of questions
Are employees just a commodity? (Hopefully not)
Am I personally a commodity? (Hopefully not!)
Therefore, should I have a personal brand? (Yes!)
What is my personal brand? (Someone who shares unique insights)
Is my personal brand distinct? (Hopefully yes!)
And will I have to make these sessions every week forever? (Yes!)