Another MOOC class done and dusted and this time the idea was to increase my awareness of digital branding and marketing which has a direct relationship to my work.
The class was run by Curtin University and had a uniquely Australian Continue reading edX MKT1x – Digital Branding and Engagement
We (Veeva Systems) have a number of nutrition companies as customers. It’s an interesting crossover to the life sciences industry as they are doing R&D around the science based aspects and infant nutrition has some compliance restrictions that limit what marketing is allowed. For example Singapore is barring the use of “sponsorships” (non-monetary incentives) to hospitals for preferential brand placement (January 2019) and increasing the limitations from targeting 0-6 month olds to 0-12 months of age. There’s also a push by health authorities to Continue reading Nutrition (Infant, Dairy, Maternal and Adult) : Singapore Analysis
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