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Games in eCommerce – Are You Being Manipulated?

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The concept of gamification in eCommerce makes sense and is slowly coming about. There’s a new related trend that has come about though…

Games in eCommerce - Example of Shopee Candy game.
Example of a Game in an eCommerce Application. Shopee provides games in their Android application which don’t have an obvious link back to the shopping experience.

Recently my wife asked me about an eCommerce platform that has included a game in their mobile application and what insights an eCommerce company might gather on her behaviour through simply playing the game.

Note that this Continue reading Games in eCommerce – Are You Being Manipulated? →